May Allah gives us strength to make this world a better place and may His bless is with all of us!
Saturday, March 26, 2011
Hampir sebulan, laman ini telah membicarakan perihal Steve Jobs dengan segala pencapaiannya yang cukup hebat walaupun beliau menghadapi berbagai dugaan dan cabaran. Sudahnya itulah dia kehidupan. Kehidupan menjanjikan seribu satu pelajaran bagi sesiapa yang mahu belajar darinya.
Namun kehidupan itu tidak akan mengenali kejayaan hakiki kiranya kehidupan itu tidak dihubungkan dengan keredaan Tuhan. Anda manusia yang tidak dikenali atau anda manusia yang dikenali seperti Steve Jobs perlu mengikuti garis hidup yang ditentukan Tuhan jika mahu Sejahtera-Bahagia-Kaya di dunia ini dan di dunia sebelah sana.. Kekadang timbul rasa gayat dalam diri saya sendiri samada benarkan hidup saya sentiasa dihubungkan dengan keredaan Tuhan? Memang gayat.
Mengenangkan cerita di atas, saya ingin kongsi lagu dalam video di bawah ini. Moga hidup kita sentiasa dipimpin oleh Yang Maha Kuasa ...
Berbalik kepada cerita Steve Jobs (Pelajaran: 1-7) yang lepas itu, beberapa pertanyaan ingin saya ajukan kepada kita semua.
Apa makna pelajaran-pelajaran ini kepada kita?
Adakah kita hanya melihat itu semua hanya sebagai satu info atau satu artikel yang menjemukan atau apa?
Adakah kita mampu lihat pelajaran-pelajaran ini sebagai ‘checklist’ untuk maju dalam bidang kita ceburi?
Sebenarnya, dari pemerhatian saya dan ini dipersetujui sendiri oleh Steve Jobs dalam wawancara beliau yang saya ikuti baru-baru ini bahawa jika kita jadikan segala pelajaran 1 hingga 7 ini sebagai garispanduan dalam usaha mencapai segala hajat kita, sudahnya kita akan dapat mencapai hajat tersebut dengan kadar yang lebih cepat. Bukan itu sahaja, segala sudut yang penting kita pertimbangkan dalam usaha mencapai hajat kita itu sebenarnya telah terkandung dalam pelajaran 1 hingga 7 ini. Pilihan Di Tangan Saya! Fikirkan …
Thursday, March 24, 2011
1. Tell your story early and often. Make communication a cornerstone of your brand every day.
2. Make your brand story consistent across all platforms: presentations, website, advertising, marketing materials, social media.
3. Think differently about your presentation style. Study Steve Jobs, read design books, and pay attention to awe-inspiring presentations and what makes them different from the average PowerPoint show. Everyone has room to raise the bar on delivering presentations, but rising to the challenge requires a dedicated commitment to improve and an open mind.
4. Watch a Steve Jobs presentation. Visit YouTube and search for “Steve Jobs + keynote.”
5. Read The Presentation Secrets of Steve Jobs for a more thorough discussion of Job’s communication skills.
6. Have a story to tell before opening PowerPoint or Keynote (Apple presentation software).
Tuesday, March 22, 2011
1. Look outside your industry for ideas on how to stand out from your competitors.
2. Hire for cultural fit, and train everyone to be an expert in that “culture.”
3. Have fun. Passion is contagious. If your employees aren’t having fun, your customers won’t be either.
4. Don’t move products. Enrich lives instead.
5. Carefully review each customer touch point with your brand. Take every opportunity to create a deeper, more lasting lasting relationship with customers.
6. Visit an Apple Store whether you want to buy an Apple product or not. Take note of the store design and the customer service experience. Are there techniques you can adopt to improve the customer experience with your brand?
Friday, March 18, 2011
2. Review everything about your product or service from the perspective of your customer. Ask yourself, “What is the one thing our customers come to us for?” Make it easy for your customers to do or find the one thing. Look at everything – the product, the packaging, the website, the instruction manuals, the communications. Everything. Is it cluttered and confusing or simple and elegant?
3. As a New Year’s resolution – or anytime during the year – create a “stop doing” list. Cut down on the time you spend on projects or tasks that do not advance your core purpose and fulfill your passion.
4. Do you spread yourself too thin? Focus on those areas where you excel. Delegate the rest.
5. Apply the rule of three to your task list. Spend the majority of your time on the top three things you can do today to move your company forward.
6. Start saying “no” more often. It can be incredibly liberating!
Tuesday, March 15, 2011
Think Differently About Your Customers
1. When it comes to your customer, it’s not about you; it’s about them. Your customers don’t care about you; they care about their dreams. They are asking themselves, “How will this product or service make my life better?” Help them fulfill their dreams and watch your sales soar.
2. Be your own focus group. No outside focus group will give you the green light to develop breakthrough innovation.
3. Listening to your customer is not as valuable as knowing your customer. Maintain a “pixel-level” obsession with every aspect of the customer experience.
4. Commit yourself to excellence in every aspect of your business.
5. Demand excellence of others.
6. Challenge yourself and everyone on your team to make customer experience a priority.
Saturday, March 12, 2011
1. Spend fifteen minutes a day asking questions that challenge the status quo. Instead of asking “How”, use questions that begin with “Why” and “What if”.
2. Seek out new experiences. If you typically read nonfiction texts, read a fiction book. If you usually choose business publications from the magazine stand, visit another category once in a while, such as home and gardening or arts and antiques. Attend conferences outside of your industry. Volunteer for local events that have nothing to do with your job. Take every opportunity to travel. Researches have documented that the more countries a person has lived in, the more likely is the person to leverage that experience to create innovative ideas, processes, or methods.
3. Hire outside of conventional norms. Recall what Steve Jobs said about the people who designed and marketed the original Macintosh. The team was successful because it included musicians, artists, poets, and scientists. Organizational psychologists and innovative design firms have discovered that the most creative teams are diverse, composed of people with vastly different, but complementary, talents, skills, and experiences.
4. Use analogies or metaphors to think about a problem. By finding the similarities between two things that are unalike, your brain makes new and sometimes profound connections.
5. Leave your comfort zone from time to time. Doing so is critical for the creative process to thrive.
6. Don’t live in fear of the new. Embrace change. Embrace diversity or opinion and experience.
Wednesday, March 9, 2011
1. Give yourself permission to dream big. Create a vision for your brand that inspires you to get up every morning. Develop a noble purpose that gives your life meaning. Chances are it will inspire your team as well.
2. Put your vision to the test. Make it bold, specific, concise, and consistent. Make sure your vision fits easily in a Twitter post of 140 characters or fewer.
3. See yourself having already accomplished your vision, regardless of how far it is in the future. Passion is the fuel that gives you energy to reach your dreams, but vision provides the road map.
4. Never underestimate the power of a bold vision to move society forward.
5. Does your company or cause have a bold, specific, concise, and consistent vision that everyone on your team can internalize? If not, it’s time you got one.
6. Do you know someone who has motivated others by communicating a big vision for his or her company or initiative? Pay attention to how such people incorporate that vision into their conversations.
Friday, March 4, 2011
2. If you’re an employee stuck in a job you hate, take steps today, even small ones, to find a company or position more compatible with your skills and your true calling. You will never be inspired enough to create exciting innovations if you are not passionate about your role.
3. If you manage a team of people in a large corporation, develop intrapreneurs, giving people the time, resources, and encouragement to follow their passions and develop new ideas and, above all, the confidence to risk failure.
4. What people do you know who have followed a passion? Study them. Are they coming up with creative and unique ideas? Do they seem to have more energy, enthusiasm, and excitement than others? Talk to them. You may get some insights on how they made a transition from working at something that didn’t engage them to doing what they love.
5. Do you have interests outside of what you do for a living? If so, explore them. You may be surprised at how you can translate those passions into financial success.
6. Try something new this year. Take a course, read a book, or attend a conference that has nothing to do with your job.
Tuesday, March 1, 2011
Innovation is often confused with invention. The two notions are complementary but different. The act of inventing means to design, create, and build new products or processes. Innovation starts with creative ideas that ultimately are translated into inventions, services, processes and methods.
One of my heroes in innovation world is no doubt Steve Jobs. Why? He made the difference! How he make difference? By simply think differently! In many cases, when you think differently, you imagine. You explore. You create. You invent. You change things. You inspire.
I believe it is possible to replicate the Steve Jobs experience in your business, career and life, if you understand the seven ideas that drive him. For the next seven articles in this site, I will share with you those seven ideas. The seven ideas will force you to think differently about your career, company, customers and products. In other words, these ideas will force you to innovate in those areas. Synopsis of the seven ideas is as follows;
Idea 1: Career - Do what you love. This will make the core difference.
Idea 2: Vision - Vision sets the destination. Passion fuels you!
Idea 3: Thoughts - Creativity is the act of connecting things
Idea 4: Customers - Sell Dreams, Not Products. Build products to fulfill your customer dreams
Idea 5: Design - Simplicity is the ultimate sophistication. Innovation means eliminating the unnecessary so that the necessary may speak!
Idea 6: Experience - Create insanely great experiences for your customers.
Idea 7: Story - You can have the most innovative idea in the world, but if you cannot get people excited about it, your innovation doesn’t matter.
These seven ideas will work only if, regardless of your job function, you see yourself as a brand. Remember, no matter whom you are, you represent the most important brand of all – yourself! How you think, feel, decide and act reflects on that brand.
What potential do you see in yourself? Imagine what you could achieve in business with the right insight and inspiration. Imagine where you could take your career if you had Steve Jobs guiding your decisions. What would Steve do? Let’s find out in the next seven articles!