“If today were the last day of my life, would I want to do what I’m about to do today?”

Tuesday, March 15, 2011

What I have learnt from Steve – Lesson 4 of 7


Think Differently About Your Customers

1. When it comes to your customer, it’s not about you; it’s about them. Your customers don’t care about you; they care about their dreams. They are asking themselves, “How will this product or service make my life better?” Help them fulfill their dreams and watch your sales soar.

2. Be your own focus group. No outside focus group will give you the green light to develop breakthrough innovation.

3. Listening to your customer is not as valuable as knowing your customer. Maintain a “pixel-level” obsession with every aspect of the customer experience.

4. Commit yourself to excellence in every aspect of your business.

5. Demand excellence of others.

6. Challenge yourself and everyone on your team to make customer experience a priority.

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