3 Who Are the Strategy Managers
It goes without saying that an organization’s CEO (chief
executive officer) and COO (chief operating officer) are strategy managers with
ultimate authority and responsibility for formulating and implementing the
strategic plans of the organization as a whole. But... those who implement the
plan must make the plan! The strategic management function directly involves all
managers with line authority at the corporate, line-of-business, functional area
and major operating department levels.
4 Why Strategic Management Matters
The advantages of first-rate strategic thinking and a deep
commitment to the strategic management process include:
1. the guidance it provides to the entire management
hierarchy in making clear just “what it is we are trying to do and to achieve”
2. the contribution it makes to recognizing and responding
to the winds of change, new opportunities, and threatening developments
3. the rationale it provides for management in evaluating
competing requests for investment capital and new staff
4. the coordination it adds to all the strategy-related
decision making done by managers across the organization
5. the proactive instead of the reactive posture that it
gives to the organization.
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