8. MEANINGFUL PURPOSE AND GOAL
Today’s workforce is eager for much more than just a paycheck. They want the work to be fulfilling and challenging. It is clearly evident that a clear company purpose is necessary to attract and retain the top talent. This means that a company that is willing to do that will be able to hire better talent for their company. Companies that don’t look beyond profits would be at the edge of struggling to attract the younger and talented workforce as the employees align themselves with organizations promising a greater sense of purpose.
9. SUSTAINABILITY AND CSR
Sustainability has been stressed for a long time and in 2020 eventually succeeded in amplifying its importance. Responsible investments and climate disclosures are the trends that are gaining monument with companies showing concern about their impacts on society and the planet. Businesses have started to look at sustainability as something that should be at the heart of their operations. Companies have started to rethink the environmental impact that their operations and products pose. Many companies have started to incorporate climate-friendly technologies. They have started to invest in renewable energy, etc. – all this lies in the shadow of a fulfilling purpose that has the ultimate goal of developing society.
10. CUSTOMERS AS AN INTEGRAL PART OF CONTENT STRATEGY
Social media trends rarely remain the same from year to year. People demand a more authentic and reliable presence on social media. This points out the fact that user-generated content would be among the top social media trends for 2021.
Emphasizing user-generated and customer photos along with giving a push to influencers is a brilliant move for increasing engagement and social proof. If brands are able to build connections with their audience via customer-centric content, they are going to succeed in the long run.
This brings us to the end of the list of the biggest trends of 2021 that you have to rev your business up for. Adapting a business to the changing needs is essential to keep it from lagging.